Amazon is working on enhancing its voice assistant, Alexa, using artificial intelligence technology, and plans to introduce monthly subscription fees to cover the cost of development. Amazon is expected to launch an improved version of Alexa to better compete with AI-powered chatbots from companies like Google and OpenAI. The development of this new technology is seen as a response to recent advancements in artificial intelligence. The update of GPT-4o announced by OpenAI last week serves as an example of the progress in this field. Additionally, Google has introduced a similar voice feature known as “Gemini”. The advancement of these technologies adds pressure on Amazon’s team responsible for developing Alexa, which has drawn the interest of the company’s founder, Jeff Bezos, who remains highly committed to Amazon’s progress in AI. Amazon is expected to utilize its own large language model, Titan, to enhance Alexa, demonstrating the company’s commitment to innovation and development in this field.