How can AI and education change the trajectory of iPad sales?

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Apple recently launched its latest iPad device, the new iPad Pro, which garnered significant attention as the thinnest version ever with an advanced OLED screen. However, this release raised questions about who actually buys new iPad products. Reports indicate that most iPad owners haven’t upgraded for a long time, raising doubts about the real need for frequent device updates.

Nevertheless, artificial intelligence and education could potentially boost iPad sales. Some suggest that the new chip in the iPad Pro, described as a “highly powerful AI chip,” might encourage more consumers to make purchases. Additionally, education remains a resilient market for tablet devices, with iPad sales seeing an increase due to remote learning during the COVID-19 pandemic.

Despite short-term optimism from Apple executives, they’ll need a sustainable strategy to ensure the long-term success of the iPad and impress analysts.

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